Successful businesses understand lead generation, conversions and have systems to do this. In this section, we will provide the resources and tools to help you attract and retain quality customers.


A growth strategy starts with identifying and accessing opportunities within your market and addresses how your company is going to evolve to meet the challenges of today and in the future.

How to Create a Marketing Plan

Guidance including gathering information about your business and getting an insight into the way customers and prospective customers think and make ‘buying’ decisions.

Marketing Plan

This template includes: Existing Customers Products and Competitors, SWOT Analysis, Market Position and Ideal Customer Type, Review of Marketing Channels and more.

101 Great Marketing Questions

Think about your existing marketing activities and how you can improve on them.


Lifetime Value
of a Customer

Use this tool to estimate the lifetime value to your organisation of a typical customer.
It will help focus attention on the need to monitor customer satisfaction.